It’s a fine balance, getting the word out about your book without annoying everyone with repeated tweets and posts saying the same thing: “Hey I wrote a book! Read it, k?” Or else. Eric Johnson sort of discusses the topic, here.
How do you let people know that you have written book with out clubbing them over the social media?
Marketing: A passive aggressive sport.
Passive Marketing– I am passively marketing to you right now. I had a catchy title for my blog post. I provide useful information and there is a link to my book, ready for anyone who clicks. I offer tips and tricks and tell a secret, I re-post other authors blogs and read their books. I offer advice, although I am new to marketing. It creates dialogue. People can say, he was helpful or better yet, I was able to help. Provide words of encouragement.
Active Marketing- Deliberate and purposeful. Buy my book, I want your money. Here’s my link www.buymyblahblahbook.com . That sums it up. Active marketing is like fire works, or a one night stand, after the flash and bang, people go home, sometimes…
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