I thought this was great advice.
There is nothing worse – and I mean NOTHING!! – than an author who over-self-promotes!
Now I didn’t say just “self-promotes” but qualified it with “over”, because we all need to do a little bit of promoting, within reason, to get the word out about what we’ve written. Even traditionally published authors need to promote themselves, because many publishers just don’t have the financial wherewithall to deal individually with each author on their list. And you authors already know who your personal and professional contacts are, anyway, so you have a better chance of attracting attention by approaching those people personally.
But what happens when you run out of those initial contacts and begin preaching to the converted, so to speak? How do you attract new readers to yourself and your work…
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